Strategic Differentiation thanks to Design
The right module for the clear-cut positioning in an existing market
Distinctive industrial design makes the product visible, stands out from the crowd and creates consumer loyalty.
With the more attractive product, the more intuitive experience, the more universal use, you have the edge on the competitors.
Thanks to strategic differentiation, product advantages become unique selling propositions.
“The initial orders of MAM´s new baby toothbrush were exceeded by 300%”.
Product Design Differentiation by GP is carefully considered
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Your portfolio and your product plan are at the core, precise usability and differentiation potential is analysed.
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The comparison within the market, your customers´ point of view and your competitors´ position serve as points of reference.
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We will not rest until we have identified strong differentiation demands.
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Thanks to our product design know how, simple demands become unique characteristics.
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The result: Uniqueness and stand-alone position of your product.
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Side effects: Sustainable differentiation relieves marketing and sales.