Strategic Differentiation through
Product- and
Industrial Design
We provide you with the right modules for sharp positioning in the existing market!
We seek out and identify the approaches that set your product apart from the competition.
We develop these potentials into unique distinguishing features. We deliver precisely those stages of product development in which the relevant design decisions are made. This is how your product becomes unique.
Form
Differenzierung
Function
Market
Product design GP's differentiation is well thought out:
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Your portfolio and product planning are the focus
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Concrete benefits and differentiation potential are analysed
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Market comparisons, your customers' perspectives and the position of your competitors serve as reference points
We don't let up until we have identified strong differentiation claims
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Our product design expertise turns mere claims into distinctive features
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The result is uniqueness and a unique selling point for your product
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Side effect: sustainable differentiation takes the pressure off marketing and sales
A selection of our successfully completed projects