We age at a later point in life and want a long, fulfilled life.
Limited mobility, decreasing senses or the consequences of diseases can threaten this wish. Medicine offers increasingly higher standards. All these medical offers need non-stigmatising product designs. When we describe medical therapeutic appliances, we prefer to use terms like “support” or “augmentation”. After all it is not about alleviating an illness or handicap with a prosthesis, but about modern support of different capabilities. All this for people who have grown up with the design level of modern entertainment electronics. Thus, product design for medical products is not about repairing deficits, but about empowering people. Our product innovations for audiological technology by Siemes and Neuroth are good examples.