Corporate design for workwear
New look for security and cleaning staff
At the turn of the millennium, we were already able to give CKV Vermögensverwaltung a consistent image. Since then, siwacht Bewachungsdienst, hellrein Reinigungsdienst and servitec Objektmanagement have been operating as a strong, owner-managed group of companies under the umbrella of the CKV Group.
When it comes to the right image, security services in particular are subject to conflicting demands. On the one hand, a private service provider needs to stand out from the state police, while on the other, an authoritative appearance needs to be visually emphasised if necessary.
Clothing branding is also decisive for how the product "security" is perceived. Customers expect reliable restraint from security companies in everyday life, but also an orderly demeanour when necessary. The new clothing therefore expresses service-orientation in equal measure as it lends the guards visual authority.
Client
CKV Gruppe
Services
Corporate Design
Corporate Product Design
GP designpartners
"The new clothing expresses service orientation as well as giving the guards visual authority."
GP designpartners
Effective brand presence thanks to corporate product design
The idea was to find a design solution that would help you relax, even if pumping doesn't work perfectly the first time. The design of the pump should therefore be more reminiscent of a modern consumer product than a medical device.