Creation of an umbrella brand
Rosehill Foodpark
Rosehill Foodpark is a multi-brand concept in which the operators have set themselves the goal of offering gastronomic diversity under one roof on Austria's motorways. Rosehill also stands for the contemporary further development of the Rosenberger service area catering.
The umbrella brand rosehill summarises the offer under a concise word image without diminishing the conciseness of the individual brands. From the first impression on the motorway sign to the representative portal element, the rosehill branding provides a coherent framework for the diverse range of restaurants.
Client
Rosehill, Eatery Group
Services
Corporate Design
GP designpartners
"The classically typographic and at the same time playfully designed word mark functions as a unifying bracket over the individual brands and stands as a guarantor for sophisticated catering standards."
GP designpartners / Rosehill
A harmonious framework for the diverse customer offering
The objective was the graphic brand development for an umbrella brand in the food sector, including the supervised implementation at existing and new locations. A good example of the successful application of our corporate services.