Friendly packaging design for hearing aid
Hearing aid packaging starter kit
On average, those affected only make friends with hearing aids 7 years after the first signs of reduced hearing. The fear of the threshold is too strong due to earlier prosthetics-orientated marketing.
It is therefore particularly important to make the first contact with hearing aids as friendly as possible. The hearing aid acoustician advises people who decide to test a hearing aid. The products can then be tested for a longer period of time before the actual purchase. In this first phase, the focus is not on the technical aspects, but on getting used to the product - as stress-free and natural as possible.
The earpiece, cleaning kit, batteries and product case themselves are modular components of the starter kit. The packaging remains a storage medium for all hearing aid-related items, creating lasting security and organisation. The centrepiece, the product case, provides everything from safe storage for the first few days of testing to everyday use as a storage tray and transport box.
Client
Neuroth
Services
Corporate Product Design
Packaging Design
GP designpartners
"The design of the starter kit blends the effect of the hearing aid as an everyday aid with that of a desirable luxury product."
GP designpartners
High-quality and friendly design for a stress-free start to use
The Neuroth product packaging is already part of the initial testing of the devices and is therefore also conceived and designed as a companion from familiarisation to everyday use. The outer packaging emphasises the refreshing Neuroth corporate design. The vibrant Neuroth curry colour conveys warmth, while the subtle Neuroth anthracite stands for the high technical quality of the products. The emotional effect of the two colours supports the pleasant overall experience. The design optimises the relaxed approach to an aid for better hearing, but at the same time also conveys high-quality technical performance at the level of modern consumer electronics.