Corporate product design creates brand loyalty
I-Rex Compact EC vollautomatische Teigteil- und Wirkmaschine
König bakery machines optimise the process from weighing to grinding, moulding and stamping of the dough pieces through to baking. The path to the finished baked product is as special as the wording. The I-Rex Compact EC is a fully automatic dough dividing and moulding machine with a separate dividing and moulding system. The production lines must be perfectly harmonised. The corporate product design corresponds to the mechanical perfection through consistent appearance, creates order and offers simple and clearly guided operation through clear mould details.
Client
König Maschinen
Services
Corporate Product Design
Investitionsgüterdesign
Strategische Differenzierung
GP designpartners
The aim was to find a design that works for an entire product family. When a new product is launched, everyone in the market should say: "This is clearly a KÖNIG machine"
GP designpartners / I-Rex Compact EC, koenig-rex.com
Customer loyalty through corporate product design
We are convinced of the lasting effect of consistent design. From the concise design language to intuitive operation and universally applicable branding rules. What fits together well is understandable, creates trust and gives the brand a clear face. In food technology in particular, it is not just about quality and hygiene, but above all about customer loyalty, and corporate product design is the key to this.