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Brand-defining product design for baby toothbrushes

Oral Care Range

An early start to oral hygiene is essential for later dental health. In order to get babies used to brushing their teeth at an early age and to organise the daily tooth brushing routine in a baby-friendly way, we have developed a new toothbrush line together with MAM. 

Medical experts were involved at an early stage to ensure optimum product functionality. At the same time, all products have a child-friendly bear design to make them appealing to babies and toddlers. 


Massaging Brush

The innovative massaging brush perfectly complements two functions - it massages the gums and cleans the first teeth.

- Soft bristles in the front part remove plaque and bacteria

- Various massaging structures on the sides and back of the brush head relieve discomfort during teething

- The brush head is rounded with soft material and gentle on baby's gums, lips and cheeks

- Non-slip material provides a secure grip

- Ergonomic shape - easy to hold for baby's small hands

- Developed in collaboration with medical experts


MAM Training Brush

With the MAM Training Brush and its extra-long handle, parents can brush their baby's teeth together and gently guide the toothbrush so that all teeth are cleaned properly.

- Long, ergonomic handle for holding together - parents can use it to gently support baby's first brushing movements

- The small round brush head and soft bristles are perfect for gentle cleaning

- Developed in collaboration with medical experts 

- Additional, compact handle position, ideal for the first independent attempts at brushing



Baby's Brush

Brush teeth like the grown-ups! With the MAM Baby's Brush, babies can easily imitate the brushing movements of adults. So babies learn to brush their teeth correctly right from the start.

- Short and compact handle - ideal for imitating the brushing movements of adults

- The small round brush head and soft bristles are perfect for gentle cleaning

- The protective shield keeps the toothbrush at a safe distance from the back of the baby's mouth

- Developed in collaboration with medical experts


Client

MAM

Services

Product Design

Strategische Differenzierung

Awards

EU Product Safety Award 2019, Special Mention

Universal Design Award 2021

GP designpartners

"Thanks to strategic differentiation, initial order expectations were exceeded by 300%!"

MAM Baby, Youtube

Design success with customer surveys

Unser Design-Konzept zum Aufbau der Oral Care Familie ist so robust, dass es gegenüber formalen Abänderungen große Flexibilität aufweist. Schlussendlich wurde nach einer umfangreichen Kundenbefragung aus dem Tigerdesign doch ein Bär.


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GP designpartners gmbh

Industrial Design & Product Innovation

Schottenfeldgasse 63

1070 Wien, Österreich

 +43 1 523 35 98-0

E   design@gp.co.at

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