From product innovation to bestseller
Twinline 2 shower-bathtub
The Twinline shower tray combines the practical with the pleasant - showering and bathing in one. With its almost floor-level access to the shower and bath area, it offers optimum comfort even for small bathrooms. The impetus was the fact that more showers are taken than baths, and that there is often not enough space in the bathroom for a shower and bath. This turned many bathrooms into barren, utilitarian places - until the Twinline came along! This innovation proved that comfort and small space are not a contradiction in terms. We have packed the combination of shower and bath into a compact and affordable product and opened up a whole new market at the same time. Now in its third product generation and countless design awards and imitations later, the Twinline remains the best.
Client
Artweger
Services
Product Design
Product Innovation
Awards
iF Product Design Award 2011, Gold
Universal Design Award 2011
Universal Design Consumer Favorite 2011
Interational Design Excellence Award 2011, Idea Silver
DDC Gute Gestaltung 2011, Silber
German Design Award 2012, Nominierung
Artweger
"The Twinline is the best-selling shower tray in Europe."
Fotocredits: Artweger
What is behind the success of our product innovations, such as the Twinline?
What is certain is that strong ideas are not simply created in a CAD programme, nor can they be filtered out of countless customer surveys. The first step is to think broadly and dig deep in order to develop a better, more attractive product experience.
This is by no means easy if you don't want to be one of the 70% of so-called product innovations that don't survive their first year on the market. We always succeed in doing this through intuition, empathy and experience. This is how we recognise the potential of ideas that are still tender at the beginning and develop them into a big hit.