Capital goods

Manufacturing machines, foldable solar power plants and cable car stations are not handy everyday objects. Nevertheless, design provides decisive added value in terms of brand perception.
In large industrial machines, the control elements make up only a small part of the surface. The dimensions of large machines or systems, such as a lift station, offer plenty of space for a brand's recognisable design language and corporate design. Beyond aesthetics, modular construction and a human-centred user interface, strong corporate product design is a clear brand statement – whether high up at 3,000 metres above sea level or in a modern Industry 4.0 factory.