User-optimised design for a line of functional charging stations
Unity AERO - EV Charger
The design concept for the AERO Charger range focused in particular on developing a strong corporate product design that ensures the brand is recognisable. These standardised design elements extend across all products - from the classic, ground-anchored devices to wallboxes and mobile solutions. The use of characteristic style elements creates a consistent brand identity that is not only aesthetically pleasing, but also strengthens customer confidence in the brand. This coherent design supports the long-term positioning of the brand as a leading provider in the field of electromobility.
Client
KOSTAD
Services
Designkonzept Corporate Product Design User Interface
GP designpartners
At AERO, our aim is for even technically inexperienced users to be able to operate a charging station just as intuitively and naturally as an app on an oversized tablet.
GP designpartners
Electromobility closer to the user
In addition to creating a clear corporate product design, our goal was to create a better user experience (UX) and a contemporary user interface (UI). With the increasing demand and wider target audience for electric vehicles, it was recognised that charging stations are now an integral part of everyday life and therefore require a more user-friendly design. Our approach emphasises intuitive operation through the use of outdoor-ready touchscreen technology and generous display areas that allow users to operate the charging points easily and effectively. This modernisation helps to improve the interaction between users and the charging stations by creating a seamless and enjoyable user experience.