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Product design that whets the appetite

Feeding Line - Cutlery for learning to eat

Mastering adult bowls, plates, cutlery, drinking glasses or cups is difficult for small children. On the other hand, the usual disposable plate aesthetics do not fit on the cosy table either. The MAM Feedingline encourages self-feeding in all seriousness, without trivialising illustrations.


Dipper Set


The "dippers" are a preliminary stage of children's cutlery. Conventional cutlery shapes for small children do not usually fit the early fist grip. The "dippers" are held in the fist and are made for archaic dipping and spearing, ready for the first eating successes.

A bowl with a snapped-on trivet remains stable on the table even with the occasional nudge. When this is no longer necessary, the trivet becomes a simple plate.



Spoon & Fork Trainer Baby Cutlery


The MAM Baby's Cutlery is fully functional and at the same time safe for your baby. The fork has slightly sharpened tines. The knife has a safe but functional cutting edge and the spoon has a soft edge. The cutlery is easy to hold thanks to the curved, non-slip handles and is suitable for left and right-handers. Promotes development Trains gross and fine motor skills when holding and using the cutlery and also hand-eye coordination by independently bringing food to the mouth.



Feeding spoon with protective cover


Maximum safety - With the baby cutlery from MAM, babies can no longer burn themselves on hot porridge, as the tips of the spoons become discoloured if the food is too hot. Thanks to the protective cover with two chambers, the spoons are also ideal for travelling and can be stored and transported hygienically.

1st step - The long spoon easily reaches the bottom of deep baby food jars and allows them to be held together. The soft spoon scoops are also gentle on baby's palate.

Step 2 - Little ones can hold the short, wide spoon themselves and practise eating independently with the children's cutlery. It is non-slip and comfortable to hold.



Snackbox


This practical box for children aged six months and over is the ideal companion when travelling. It trains the use of forceps and tweezers when removing food and thus promotes baby's fine motor skills. A protective ring prevents food from falling out too easily when children help themselves. The large opening makes it easy to fill with snacks. The lid can be used as a handle when feeding or eating by simply attaching it to the underside.


Client

MAM

Services

Product Design Product Innovation Stategische Differenzierung Konsumgüterdesign

Awards

EU Product Safety Award 2019, Special Mention

GP designpartners

‘MAM is first and foremost known as an ambitious dummy brand. The conviction that it can also improve other products for babies and parents – from breastfeeding to feeding – is the best proof of its market leadership.’

MAM Baby, Youtube

Child-friendly design language

The MAM Feedingline is a comprehensive series of "tableware for the little ones", naturally created with the same design attitude and in the typically primary MAM design language.

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GP designpartners gmbh

Industrial Design & Product Innovation

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1070 Wien, Österreich

 +43 1 523 35 98-0

E   design@gp.co.at

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