CORPORATE PRODUCT DESIGN
Market leadership through corporate product design
The clear recognizability makes the difference between products that stand out in the market and those that go under. This applies in particular to products that do not find their buyers through classic marketing.
Production machines, foldable solar power plants and cable car stations are not exactly handy everyday objects. Nevertheless, design provides the decisive added value in brand perception.
The dimensions of machines or systems - such as a lift station - offer a lot of space for a recognizable design language and corporate design of a brand. Clear recognition through consistent corporate product design is a clear brand statement - whether at 3000 meters above sea level or in the industrial hall 4.0.
Excerpt from clients with whom we have successfully applied our approach to corporate product design :
Friendly packaging design for hearing aid
Neuroth
"The design of the starter kit blends the effect of the hearing aid as an everyday aid with that of a desirable luxury product."
Creation of an umbrella brand
Rosehill, Eatery Group
"The classically typographic and at the same time playfully designed word mark functions as a unifying bracket over the individual brands and stands as a guarantor for sophisticated catering standards."
Corporate design for workwear
CKV Gruppe
"The new clothing expresses service orientation as well as giving the guards visual authority."
Director Global Product Management, D.
Customer-oriented innovation through product design!
"The Twinline is the best-selling shower tub in Europe."
Customer-oriented innovation through product design!
Our principles for your perfect corporate product design:
1.Ordercreates clarity
2.unique positionis the ultimate goal
3.logo and colorare not enough
4.consistent in function and form
5.Design Manual LIGHT- a simple and robust set of rules
We start with existing and functionally necessary components. Only in the second step - if necessary - further design elements are introduced.
existing product line
New Products
Example of Corporate Product Design Application
Addition to an existing product line
Do the fact check!
Does the design of your products match your brand?
To check this, we offer you our fact check at a fixed price.
The fact check includes:
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30 min voting interview
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2 days of in-depth analysis of the design of your products and your brand
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Recommendations for step-by-step optimization of your product and brand consistency
Your investment: 900,- EUR
Your profit: You will learn what to do to ensure your brand-typical design.
